My name is Madi Vesty and PURE FROM EVIL is my debut capsule brand. Aotearoa born and raised, the brand is grounded in detailed research and conceptualisation. The brand and the garments produced are a concept of emotion – a contrast of lavish and ephemeral exploring how opulence can coexist with decay and the deathly realm. Sustainably focused, the garments are designed to emote strong emotion through use of texture, obscure silhouettes and volume. My collaboration with Grace Wei from WeiWen is an extension of this and carries seamlessly through each of our creative processes.

Madi’s runway collection will be presented as part of Te Wiki Āhua O Aotearoa FW25 ‘Three’ showing on March 26th 6:00pm Get tickets